David Cameron's flagship youth scheme to be rebranded for up to £10m

Councils say money for National Citizen Service would be better spent tackling knife crime

David Cameron’s flagship youth scheme, which has faced criticism for using large amounts of government funding to reach relatively few teenagers, is to receive a rebrand costing up to £10m.

The request for a brand and creative agency partner to revamp the National Citizen Service (NCS) prompted condemnation from councils, who say the money would be better spent on severely cut local youth services.

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Source: The Guardian
David Cameron's flagship youth scheme to be rebranded for up to £10m