Move expected to put pressure on rivals McDonald’s, Burger King and large supermarkets such as Tesco and Sainsbury’s
KFC is to become the first UK fast food chain to sign up to new European welfare standards for farmed chickens, in an attempt to tackle growing concerns about inhumane conditions in the intensive and large-scale production of meat.
The move by the America-owned chain – 18 months after the blueprint was unveiled – will put pressure on rivals McDonald’s and Burger King, as well as large supermarkets such as Tesco and Sainsbury’s to follow suit.
Source: The Guardian
KFC first UK fast food chain to commit to new chicken welfare standards