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The Oriya portal already introduced last month a premium local breaking news service for mobile subscribers. It now, provide the news for free. The free news would contain advertisements.

A person interested in subscribing to the service needs to send an SMS ‘JOIN Odisha’ to 567678. To unsubscribe, a subscriber has to send an SMS saying ‘LEAVE Odisha’ to the same number.

While Oriya portal will provide the content, SMSGupShup will provide the free group SMS technology and platform. The two signed a memorandum of understanding .

While the other service will continue to run without advertisement, Oriya portal and SMSGupShup aim to recover the cost of content and free SMS service by inserting targeted and contextual ads at the end of every SMS message.

People are more interested to know what is happening around him.so,breaking news service will help them to know all these free of cost.

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