The Cubs are no longer lovable losers – but has the team lost its soul?

The Ricketts family helped the Cubs end their 108-year wait for a World Series. But some fans think the club has lost what made it unique

In August 2009, after two-and-a-half years of trying, the Tribune Company finally sold the Chicago Cubs to the Ricketts family. The Ricketts made their money in the investment world, with patriarch Joe founding Omaha-based broker TD Ameritrade in 1971. Joe’s son, Tom, would become the public face of the Cubs, the most famous losers in US sports.

The fact that the Cubs even had a public face was a bizarre feeling for fans like me, but there was plenty of reason for optimism. Tom Ricketts wasn’t just going to be another billionaire corporate owner. He was more than that: he was a fan. He and his brother Pete lived in an apartment across the street from Wrigley during the 1984 season, when the team reached the playoffs for the first time in four decades, and he even met his wife in the bleachers at a game. He understood the team’s history, he respected the traditions, and he believed that under his family’s leadership, the team could shed its reputation as “lovable losers”.

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Source: The Guardian
The Cubs are no longer lovable losers – but has the team lost its soul?